Outsourced Product Development – A Trend or a Business Necessity

Nowadays the concept of outsourcing is a new hype in the software industry and many businesses are investing billions in outsourcing all their core and non-core product development activities. Since companies are intended to bring innovative products to the market rapidly, they need a strategic model of outsourcing for their upstream functions such as product designing and product development. An external engineering expertise not only reduces operational costs but also provides long-term benefits which, in turn, help to stay abreast of the competitors.

Though reasons could be numerous, the consistently emerging marketplace competition has actually drawn companies into new markets, domains/technologies for which they require expertise and skills in place. But when a company recognizes that they lack required infrastructures or skills, they end up on outsourcing product development activities. From this, it is evident that outsourcing is just not a mere trend but a business necessity which help companies to transform their raw ideas into innovative products. Let’s discuss in detail few reasons for why outsourced product development is a business necessity:

To Gain Expertise in Multi Domains

A saying states that it is always better to have more, which is true especially in the field of product designing and development. In order to build innovative and unique products, working on multiple concepts and theories is truly important. It not only helps to differentiate your product from others but also helps to determine product’s viability in the market. An outsourced product engineering firm generally has a team of design experts who work collaboratively with industry experts to build a working prototype of the product.

To Focus On Other Core Activities

Other than product development activities, a company needs to focus on several other tasks including IT operations, marketing, and sales. Not necessarily, engineering requirements are the only core requirements of every company especially when most of the R&D activities can be outsourced. Cost, in-house expertise, complex development processes, and resource management are some of the key areas which a company find challenging to deal with. Also, development teams are often swamped with numerous projects that require assorted expertise. Here the role of outsourced vendors comes into play. Their dedicated resources focus on a single project while freeing-up company to focus on other activities.

To Minimize Staffing Requirements

Since different projects have different requirements, organizations consider recruiting new talents for short-term periods to complete a specific project. But is this reliable to hire full-time employees that may put an extra burden on HR department as well as can create confidentiality risks? Getting the right person on board usually requires more time, and sometimes training sessions to learn. While outsourced firm, with their full-time staff, can help in completing development projects on time, nothing could be better than applying targeted expertise at the right time.

To Meet Fixed Project Timelines

It is very usual for companies to miss their project timelines due to failing in committing resources to it. On the other hand, outsourced partners, prior to signing a contract, clearly understand a project’s timeline and requirements and consider assigning their resources on it accordingly so as to ensure its on-time delivery.

To Minimize Operational Costs

High developments cost is one of the basic reasons why companies outsource engineering firms. Outsourcing helps to minimize product development costs by discussing project requirements and deciding a budget for it. Outsourced partner allocates resources and prepares regular reports in accordance to keep the company informed about the expenditures made for the changes other than the fixed budget.

On the other side, when product development is carried in-house, it becomes challenging to allocate extra resources or time for the new requirements. But outsourcing identifies the areas where extra resources are needed and sets a budget for it. With holding years of experience in optimizing product designs, outsourcing can help business to achieve their goals is shorter span of time.

To Win Over Competitors by Gaining Market Ownership

As we have mentioned earlier, businesses are striving to gain a competitive edge over their competitors, which is only possible when they would have a clear picture of the market trends and customer’s requirements. Their launched products should be unique and innovative for a customer to accept. Outsourced partners with their expertise can be a great help in terms of bringing creative ideas to the table. Also, by performing a complete market analysis, they can assist with the products having higher demands in the market, customer’s expectations, scope of transforming existing product, and marketing strategies for launching a product.

Reward, Recharge and Increase Productivity With Corporate Massage

Corporate massage is performed on employees being fully clothed and no massage oils used while recharging team members to increase productivity and focus on decreasing absenteeism with maintenance of health, a corporate health care system. A healthier wellness option to have in the work place than a coffee machine for that three thirty-itis.

It is estimated that 90% of disease is stress related, perhaps nothing ages us faster, internally and externally, than high stress. Massage can help manage stress while eliminating anxiety and pressure. This information translates into decreased anxiety, enhanced sleep quality, greater energy, improved concentration, increased circulation and reduced fatigue.

Research shows that massage in the work place increases team members motivation, allowing them to feel valued and respected for their contribution to the company. Their has been significant evidence to show that corporate massage in the work place reduces work cover claims and shows a reduction in stress and tension in the work place by reducing musculoskeletal discomfort and increasing joint range of motion in office workers.Assisting employee’s to be more balanced, focused, mentally and physically, workers report a sense of perspective and clarity after receiving a massage.

All it takes is 15 minutes per employee, the employee feels relaxed, reinvigorated and more motivated, Corporate massage is an excellent gift for staff on their birthdays, as a ‘thank you’ or rewards for reaching targets. Does your company/ association hold seminars, conference’s? why not incorporate massage, it keeps staff focused and motivated during a long day of training and seminars. Corporate massage promotes your company’s commitment to its employees.

Massages are performed by qualified, professional practitioners who are committed to professional development and have representation to health funds. Want to spark up your next company event? On-site massage could be the missing ingredient for your next workplace event.

Have you considered massage at company golf tournaments, family picnic day, sporting events and awards ceremonies. Or for product launches or corporate gifts to valuable clients. Add a hidden spark to your next corporate event by providing a refreshing, recharging and revitalising on site massage. Increase the energy and enthusiasm in your office today.

You’ll have everyone smiling at your office with this package for corporate seated massage. Incorporate it into your office on a weekly, fortnightly or monthly basis to see the benefits to your company.

Video Production – Making Explainer Videos

Video production is gradually emerging as the future of business marketing. Little wonder then that 87% of online marketers are using this form of content in their marketing. The effectiveness of this communication tool is evident in the fact that 92% of mobile internet users share what they watch with others. 90% of consumers say they find visual ads very helpful in making purchase decisions.Explainer Video ProductionWith an explainer video, you are able to reposition your brand in the increasingly competitive online market. With the Google algorithm focusing more on user experience, you need content that entices visitors to stay longer on your website. This content is more affordable to make and has a very high ROI. They help you to get your point across in a few seconds, something you can never do with a print advert.Video increases conversion rates, clarify objective of the product, increase interest in your product, boost ranking on search engine result pages (SERPs), increase traffic to your website, liven your pitch and also grab target audience attention. They are easily sharable and will showcase your brand’s personality while at the same time building brand trust.Making the Best Explainer VideoIf you are planning this type of production, you should talk to an established video production company. Such a company has professional personnel with expertise and experience to create a high quality visual for your marketing campaign.If you are planning of launching such a campaign, it is important to consider the following:

Write the best script: The project will only work if you have a well planned and executed script. By working with a professional company, you have access to highly experienced script writers who will organize brainstorming sessions with your team and write a story outline that works. Make sure the script is concise with a clear message.

Short and simple: You should remember that the purpose of the production is to make things clear to the viewers. As such, keep things short and simple. Attention spans in the modern world keep reducing and short films are thus appreciated. Make sure you address the problem, give a solution, explain the product or service and add a call to action (CTA).

Focus on the value: Avoid talking about features of the product you are selling and instead, tell the viewers what value it will add to their lives. If your product or service is going to improve lives, then you have a winner.

Leverage technical expertise: However good your story is, it only takes poor quality visual and audio to ruin everything. This is where an expert comes in handy.

Add some fun: If the film is to be shared, it must have an emotional touch to it and the best way to achieve this is by adding humor.

An explainer video will boost conversion, increase traffic and meet other marketing strategy. It is the best technique to communicate what your brand is all about in an affordable, simple and straightforward manner.