Should You Produce Your Own Video or Hire a Professional Production Company?

Like everyone else who is considering video marketing to launch or grow their businesses, you too must be in dilemma. The choice between going on your own to produce your video or hiring a professional service to do it for you requires careful consideration.There are several reasons why you should entrust this task to a professional even though it will cost some money. If you are a manufacturer, trader or marketer, your core competency is in your chosen field. To learn professional video shooting techniques and skills requires lot of time and effort and also costs money.Consider and weigh your options in terms of money, time and energy spent against hiring someone to do it for you quickly with quality output. Digital media is a skill learned with dedication over a period of time and these people will certainly do a much better job than you to let you concentrate on video marketing of your products.If you want to produce it on own without outside help, you will need to organize yourself very well. First, you have to determine the product or service that you want to feature in the video. Secondly you have to decide on the duration of the video. Too long a video and your audience may switch off, too short and you may not be able to say or feature all that you want to display. You must strike the right balance and write a functional script before you shoot the video.Next, you have to choose whether you will yourself present the products in the video putting yourself in the anchor role, or hire someone professional to do it for you. You may save the cost of hiring someone, but the end result may not be satisfactory, because your body language, voice pitch and modulation may not create the impact required.Even the equipment like cameras, tripods and sound recording that you possess may not be of professional quality. A video shot on camcorder and something shot in studio under controlled conditions and lights will definitely give better results. Home use camcorders even though very convenient and easy to use are no match for studio quality equipment used by professionals. Editing the final cut requires dexterity and creative skills.Trial and error in this department will prove to be a disaster. Professional video editors know exactly how much to shoot, where to make appropriate cut in the final version and how to keep the video within the time limit and still incorporate all the essentials of the story it wants to tell.Consider the time spent in learning all the stuff, wasting precious resources and missing the bus when you should already be selling, than struggling with your camcorder. Add to it, if you don’t like what you have produced, chances of others finding it watchable are very slim. Let the pros do it so that you can better expand your time and effort in video marketing.

Epoxy Garage Floor | How To Find The Right Installers

If you’re considering epoxy for your garage floor, you’re not alone. This durable, easy-to-clean material is a popular choice for many homeowners. But before you can enjoy your new floor, you need to find the right installers. Here are a few things to keep in mind as you search for the perfect company to do the job.

Epoxy Garage Floor: What It Is & Why You Need One
Epoxy garage floors are becoming more and more popular as a way to improve the look and feel of a garage. They are a great option for people who want to add some extra durability and strength to their garage floor. Epoxy garage floors are also a great choice for people who have pets or children who might be able to put their feet or toys on the floor.

There are a few things to consider when choosing an epoxy garage floor. First, you need to decide what type of flooring you want. There are three main types of garage floors: concrete, asphalt, and epoxy. Epoxy is the most durable and longest-lasting option, but it is also the most expensive. Concrete and asphalt are less expensive than epoxy, but they are not as durable.

Next, you need to decide how you want your epoxy garage floor installed. There are two main options: poured and rolled. Poured epoxy is the easiest option, but it is also the most expensive. Rolled epoxy is less expensive than poured epoxy, but it is more difficult to install.

Finally, you need to choose an installer. There are a few different types of installers available, but all of them will require some preparation work on your part. Your installer will need access to your garage, a drill, saws, chisels, and other tools necessary for installation.

How To Choose The Right Epoxy Garage Floor Installers
When it comes to choosing the right garage epoxy floor installers, there are a few things you should keep in mind. First and foremost, make sure you choose a company with a good reputation. If the installer you choose has a poor track record, you could end up with a subpar floor that will only last for a short time.

Secondly, make sure the installer you choose is experienced in installing epoxy garage floors. Not all epoxy flooring for a garage is created equal, and not all installations are the same. If you’re not sure whether or not your installer is experienced in installing epoxy floors, ask them.

Finally, be sure to budget for the installation. Epoxy garage floors can be expensive, and you don’t want to end up spending more money than necessary on the flooring.

Epoxy Garage Floor – The Benefits & Advantages
Epoxy garage floors are a popular option for homeowners who want an attractive, hard floor that is effective and long-lasting. Here are the key benefits of choosing epoxy:

Epoxy garage floors are resistant to moisture and liquids, meaning they will not rot or become damaged from spills or accidents.
They are easy to clean. Simply sweep or hose down if necessary.
They do not require sealing and can be painted or covered in carpet as desired.
Epoxy Garage Floor: The Installation Process
Epoxy garage flooring is a popular choice for any garage as it is both durable and easy to care for. Installing epoxy floors requires some know-how, but with the help of an experienced installer, your job can be done quickly and easily. Here are five tips to ensure a successful epoxy garage floor installation:

Choose the right type of Epoxy Flooring
There are many types of epoxies on the market, so it’s important to decide which one will best suit your needs. Some epoxies are specifically designed for garage floors while others can be used on other surfaces such as concrete or wood. Make sure you choose an epoxy that is rated for use in garages by checking the label.

Beware of Special Requirements
Some garages have unique requirements that must be met before installing an epoxy floor such as high tolerance to moisture or freezing temperatures. Take time to consult with your garage epoxy floor installers about any special requirements before starting work so there are no surprises later on down the road.

Prepare the Area
Before beginning any construction, make sure all necessary surfaces in the area are cleared and marked out according to plan specifications. This will help ensure accurate placement of subsequent materials during installation and reduce possible confusion later on during installation.

Planning is Key
“Less planning = more mistakes.” The last thing you want is a surprise when it comes to your new garage floor. Through careful planning with your garage epoxy floor installers, you’ll eliminate many potential headaches during installation thus ensuring a smooth process from start to finish.

If you are in the market for a new epoxy floor for your garage, do some research and consult with an experienced installer. You won’t regret your choice.

Video Production – Making Explainer Videos

Video production is gradually emerging as the future of business marketing. Little wonder then that 87% of online marketers are using this form of content in their marketing. The effectiveness of this communication tool is evident in the fact that 92% of mobile internet users share what they watch with others. 90% of consumers say they find visual ads very helpful in making purchase decisions.Explainer Video ProductionWith an explainer video, you are able to reposition your brand in the increasingly competitive online market. With the Google algorithm focusing more on user experience, you need content that entices visitors to stay longer on your website. This content is more affordable to make and has a very high ROI. They help you to get your point across in a few seconds, something you can never do with a print advert.Video increases conversion rates, clarify objective of the product, increase interest in your product, boost ranking on search engine result pages (SERPs), increase traffic to your website, liven your pitch and also grab target audience attention. They are easily sharable and will showcase your brand’s personality while at the same time building brand trust.Making the Best Explainer VideoIf you are planning this type of production, you should talk to an established video production company. Such a company has professional personnel with expertise and experience to create a high quality visual for your marketing campaign.If you are planning of launching such a campaign, it is important to consider the following:

Write the best script: The project will only work if you have a well planned and executed script. By working with a professional company, you have access to highly experienced script writers who will organize brainstorming sessions with your team and write a story outline that works. Make sure the script is concise with a clear message.

Short and simple: You should remember that the purpose of the production is to make things clear to the viewers. As such, keep things short and simple. Attention spans in the modern world keep reducing and short films are thus appreciated. Make sure you address the problem, give a solution, explain the product or service and add a call to action (CTA).

Focus on the value: Avoid talking about features of the product you are selling and instead, tell the viewers what value it will add to their lives. If your product or service is going to improve lives, then you have a winner.

Leverage technical expertise: However good your story is, it only takes poor quality visual and audio to ruin everything. This is where an expert comes in handy.

Add some fun: If the film is to be shared, it must have an emotional touch to it and the best way to achieve this is by adding humor.

An explainer video will boost conversion, increase traffic and meet other marketing strategy. It is the best technique to communicate what your brand is all about in an affordable, simple and straightforward manner.