Product Review – Can a Swimsuit Make You Look Slimmer?

It’s certainly an alluring tag for swimwear: “Look 10lbs lighter in 10 seconds!” – but can a swimsuit really make you look slimmer?

The US concept, which launched in the UK in 2004, also claims that a swimsuit will make you feel 10 times younger and 10 times more confident. However, it is easy to claim these things but is it as easy to show that they are true?

I don’t know how they’ve worked these figures out… (We never got to work on equations like that back in maths class…I wish we had!) But the fact remains that the Miraclesuit is here to stay. With the imminent launch of its fourth season, those people who thought this ‘miracle’ was merely a fad have been proved wrong.

The suit is made from a material called Miratex, a fabric containing three times as much Lycra as most fabrics, and boasting three times the hold of ordinary swimwear.

The Miraclesuit, with the help of Miratex, has the power to “contour, shape, slim and firm”. Or so their company claims. And many women seem to agree with them, judging by the popularity of the swimwear.

Mike Eve, director of Patricia Eve, the company that represents Mircalesuit in the UK, thinks there’s a growing demand for quality products and a “backlash against cheap goods.”

Does Miraclesuit swimwear work? Eve puts it, “Its success shows that the Miraclesuit is a product that actually does the job it says it will, and is not just an idle boast.”

Dieting is the sure way to look slimmer but we are all looking for the easy option of an instant miracle fix. We tested the suit and found that it does indeed make a person appear slimmer by ‘readjusting’ the wobbly bits making them look firmer and less obvious and enhancing the parts of a ladies body that look better when they have a bit more shape. Whether this gives a person more confidence is more difficult to measure but it seems an obvious follow on from an improved appearance.

The One Key Ingredient to a Successful Product Launch

If you’ve been paying attention to the internet marketing world over the past year or so you’ve probably heard about a few product launches that achieved almost unbelievable amounts of targeted web site traffic. A few internet marketers even broke the million dollar mark in just a few days.

If you’re like me you almost certainly wondered (with a little disbelief) how on earth these guys can generate so much targeted web site traffic so quickly. Truth is, nobody has a big enough customer list to sell so much so quickly on their own.

The key to massively increased targeted web site traffic is (of course) joint ventures with other internet marketers.

In fact, I dare say that the joint venture is the fastest way to grow your business (and by that I mean grow your targeted customer list). When you think about it for a moment it makes perfect sense.

If you do every traffic building technique out there you will only grow as fast as you can attract customers to your list. Don’t get me wrong, you should use every targeted web site traffic technique you can… but for explosive growth there is nothing that even comes close to a properly done joint venture.

With a joint venture you get the opportunity to leverage the list building and traffic generating efforts of all of your JV partners. The result is a surge of targeted web site traffic hitting your lead capture page and adding themselves to your list… and buying your offer.

What’s more, a successful joint venture or two will help you earn credibility within the internet marketing community which will make it much easier to attract joint venture and affiliate partners in the future.

Employing joint ventures is the quickest, cheapest and most reliable way to increase targeted web site traffic, grow your customer list and thus your business available on the internet today. Here’s the catch…

If you approach your potential joint venture partners the wrong way you will turn them off and ruin any chance of working with them in the future. Far too many internet marketers go for the mass approach and blast out a generic joint venture request to hundreds of list owners that they don’t know anything about.

The result is predictable… little or no response and a whole lot of wasted effort and time. Not to mention the potential harm to your reputation for basically spamming a bunch of people who you want to work with as partners.

The far better approach is to go one at a time. Do the research and learn as much about your potential business partner as you can. Join their list and promote their products as an affiliate. Nothing will make a favorable impression faster than sending your intended partner some buying customers. Another great way to build good will is to send then them a well written and glowing testimonial with your headshot image.

The key is to develop a real relationship with them. Once they get to know you and feel comfortable with you then you will have no problem approaching them with a joint venture proposal… and the odds of a favorable response are hugely better with this method.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.