Video Production – Making Explainer Videos

Video production is gradually emerging as the future of business marketing. Little wonder then that 87% of online marketers are using this form of content in their marketing. The effectiveness of this communication tool is evident in the fact that 92% of mobile internet users share what they watch with others. 90% of consumers say they find visual ads very helpful in making purchase decisions.Explainer Video ProductionWith an explainer video, you are able to reposition your brand in the increasingly competitive online market. With the Google algorithm focusing more on user experience, you need content that entices visitors to stay longer on your website. This content is more affordable to make and has a very high ROI. They help you to get your point across in a few seconds, something you can never do with a print advert.Video increases conversion rates, clarify objective of the product, increase interest in your product, boost ranking on search engine result pages (SERPs), increase traffic to your website, liven your pitch and also grab target audience attention. They are easily sharable and will showcase your brand’s personality while at the same time building brand trust.Making the Best Explainer VideoIf you are planning this type of production, you should talk to an established video production company. Such a company has professional personnel with expertise and experience to create a high quality visual for your marketing campaign.If you are planning of launching such a campaign, it is important to consider the following:

Write the best script: The project will only work if you have a well planned and executed script. By working with a professional company, you have access to highly experienced script writers who will organize brainstorming sessions with your team and write a story outline that works. Make sure the script is concise with a clear message.

Short and simple: You should remember that the purpose of the production is to make things clear to the viewers. As such, keep things short and simple. Attention spans in the modern world keep reducing and short films are thus appreciated. Make sure you address the problem, give a solution, explain the product or service and add a call to action (CTA).

Focus on the value: Avoid talking about features of the product you are selling and instead, tell the viewers what value it will add to their lives. If your product or service is going to improve lives, then you have a winner.

Leverage technical expertise: However good your story is, it only takes poor quality visual and audio to ruin everything. This is where an expert comes in handy.

Add some fun: If the film is to be shared, it must have an emotional touch to it and the best way to achieve this is by adding humor.

An explainer video will boost conversion, increase traffic and meet other marketing strategy. It is the best technique to communicate what your brand is all about in an affordable, simple and straightforward manner.

There is an excessive amount of traffic coming from your Region.

#EANF#

Product Review – Can a Swimsuit Make You Look Slimmer?

It’s certainly an alluring tag for swimwear: “Look 10lbs lighter in 10 seconds!” – but can a swimsuit really make you look slimmer?

The US concept, which launched in the UK in 2004, also claims that a swimsuit will make you feel 10 times younger and 10 times more confident. However, it is easy to claim these things but is it as easy to show that they are true?

I don’t know how they’ve worked these figures out… (We never got to work on equations like that back in maths class…I wish we had!) But the fact remains that the Miraclesuit is here to stay. With the imminent launch of its fourth season, those people who thought this ‘miracle’ was merely a fad have been proved wrong.

The suit is made from a material called Miratex, a fabric containing three times as much Lycra as most fabrics, and boasting three times the hold of ordinary swimwear.

The Miraclesuit, with the help of Miratex, has the power to “contour, shape, slim and firm”. Or so their company claims. And many women seem to agree with them, judging by the popularity of the swimwear.

Mike Eve, director of Patricia Eve, the company that represents Mircalesuit in the UK, thinks there’s a growing demand for quality products and a “backlash against cheap goods.”

Does Miraclesuit swimwear work? Eve puts it, “Its success shows that the Miraclesuit is a product that actually does the job it says it will, and is not just an idle boast.”

Dieting is the sure way to look slimmer but we are all looking for the easy option of an instant miracle fix. We tested the suit and found that it does indeed make a person appear slimmer by ‘readjusting’ the wobbly bits making them look firmer and less obvious and enhancing the parts of a ladies body that look better when they have a bit more shape. Whether this gives a person more confidence is more difficult to measure but it seems an obvious follow on from an improved appearance.