Video Production – Making Explainer Videos

Video production is gradually emerging as the future of business marketing. Little wonder then that 87% of online marketers are using this form of content in their marketing. The effectiveness of this communication tool is evident in the fact that 92% of mobile internet users share what they watch with others. 90% of consumers say they find visual ads very helpful in making purchase decisions.Explainer Video ProductionWith an explainer video, you are able to reposition your brand in the increasingly competitive online market. With the Google algorithm focusing more on user experience, you need content that entices visitors to stay longer on your website. This content is more affordable to make and has a very high ROI. They help you to get your point across in a few seconds, something you can never do with a print advert.Video increases conversion rates, clarify objective of the product, increase interest in your product, boost ranking on search engine result pages (SERPs), increase traffic to your website, liven your pitch and also grab target audience attention. They are easily sharable and will showcase your brand’s personality while at the same time building brand trust.Making the Best Explainer VideoIf you are planning this type of production, you should talk to an established video production company. Such a company has professional personnel with expertise and experience to create a high quality visual for your marketing campaign.If you are planning of launching such a campaign, it is important to consider the following:

Write the best script: The project will only work if you have a well planned and executed script. By working with a professional company, you have access to highly experienced script writers who will organize brainstorming sessions with your team and write a story outline that works. Make sure the script is concise with a clear message.

Short and simple: You should remember that the purpose of the production is to make things clear to the viewers. As such, keep things short and simple. Attention spans in the modern world keep reducing and short films are thus appreciated. Make sure you address the problem, give a solution, explain the product or service and add a call to action (CTA).

Focus on the value: Avoid talking about features of the product you are selling and instead, tell the viewers what value it will add to their lives. If your product or service is going to improve lives, then you have a winner.

Leverage technical expertise: However good your story is, it only takes poor quality visual and audio to ruin everything. This is where an expert comes in handy.

Add some fun: If the film is to be shared, it must have an emotional touch to it and the best way to achieve this is by adding humor.

An explainer video will boost conversion, increase traffic and meet other marketing strategy. It is the best technique to communicate what your brand is all about in an affordable, simple and straightforward manner.

Reward, Recharge and Increase Productivity With Corporate Massage

Corporate massage is performed on employees being fully clothed and no massage oils used while recharging team members to increase productivity and focus on decreasing absenteeism with maintenance of health, a corporate health care system. A healthier wellness option to have in the work place than a coffee machine for that three thirty-itis.

It is estimated that 90% of disease is stress related, perhaps nothing ages us faster, internally and externally, than high stress. Massage can help manage stress while eliminating anxiety and pressure. This information translates into decreased anxiety, enhanced sleep quality, greater energy, improved concentration, increased circulation and reduced fatigue.

Research shows that massage in the work place increases team members motivation, allowing them to feel valued and respected for their contribution to the company. Their has been significant evidence to show that corporate massage in the work place reduces work cover claims and shows a reduction in stress and tension in the work place by reducing musculoskeletal discomfort and increasing joint range of motion in office workers.Assisting employee’s to be more balanced, focused, mentally and physically, workers report a sense of perspective and clarity after receiving a massage.

All it takes is 15 minutes per employee, the employee feels relaxed, reinvigorated and more motivated, Corporate massage is an excellent gift for staff on their birthdays, as a ‘thank you’ or rewards for reaching targets. Does your company/ association hold seminars, conference’s? why not incorporate massage, it keeps staff focused and motivated during a long day of training and seminars. Corporate massage promotes your company’s commitment to its employees.

Massages are performed by qualified, professional practitioners who are committed to professional development and have representation to health funds. Want to spark up your next company event? On-site massage could be the missing ingredient for your next workplace event.

Have you considered massage at company golf tournaments, family picnic day, sporting events and awards ceremonies. Or for product launches or corporate gifts to valuable clients. Add a hidden spark to your next corporate event by providing a refreshing, recharging and revitalising on site massage. Increase the energy and enthusiasm in your office today.

You’ll have everyone smiling at your office with this package for corporate seated massage. Incorporate it into your office on a weekly, fortnightly or monthly basis to see the benefits to your company.

How to Promote Business Online

How to promote any business? Go out and tell about your business to every single person you met on the street. This is a promotion! Right? Well not exactly. It’s a great offline way of promotion but online, things are not that easy. To promote online business best way possible takes time and knowledge. No matter what business you are in, without promotion (proper marketing) and traffic (customers) your business is, well you have No business.

Your business promotion should have only one goal, to get as much exposure as possible. You probably have a website or blog and you are wondering how to get traffic to your site. Here are some of the ways how to get traffic for free:

Article marketing is great way how to promote business online. It’s free and easy but it takes some time for your articles to effect. If you decide for this option of marketing you only have to choose the best title you can think of within your niche and write about the subject with your own words. You will get more readers if you write about solutions for problems that other people have.
Next way to promote your business are forums. You simply register as a new user, than look for similar posts within your niche and make a post your self. You can open a new discussion about the problem you have or make a post to others statements. More you post, more of your signature file you will leave there and more people will click on your link.
Use eBay. Promoting your business on eBay is also great way of marketing. You simply register and sign your business in. But first look at others, how they are promoting it and simply copy. You can also try yahoo groups, MySpace and other directories to tell people what is your business about.